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For CMO Professionals

Brands Must Embrace Gender Evolution

December 3, 2019

Why Read This Report

Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is gender, vanguard brands are taking action. CMOs should read this report to understand how gender is evolving, what that means for marketers, and how to create a whole-brand experience that's authentic and relevant.

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Table of Contents

  • Societal Shifts Precipitate A Gender Evolution
  • Focus On Three Dimensions: Authenticity, Relevance, And Experience
  • What It Means

  • Intelligence And Brand Integrity Illuminate The Path
  • Supplemental Material
  • Related Research Documents

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