Dipanjan Chatterjee,

Dipanjan Chatterjee

VP, Principal Analyst

Dipanjan is a vice president and principal analyst at Forrester, where he leads the brand experience and strategy practice. He has appeared on CNN and NPR; been quoted in media like Business Week, The New York Times, Guardian, and Vogue; written for publications like the MIT Sloan Management Review and AdAge; and spoken at events like SXSW and Mobile World Congress.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 18th, 2026 4:00 PM - 5:00 PM Peer Discussions

Growing Revenue In Consumer And Economic Uncertainty

Today’s “pessimism economy” is defined by paradox: Widespread pessimism coexists with resilient spending and strong corporate performance. In this peer discussion we will unpack the structural forces that sustain consumption even as sentiment remains deeply negative. This is a must-attend session for marketers charged with driving growth in uncertain times. This conversation will be hosted by Dipanjan Chatterjee and Jen Sanning and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:What does value mean to today’s consumer? How has consumer behavior shifted in your brand and category? What is driving short-term results for your business? What is the recipe for enduring and sustainable growth for brand? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.