June 18th, 2026 4:00 PM - 5:00 PM
Peer Discussions
Growing Revenue In Consumer And Economic Uncertainty
Today’s “pessimism economy” is defined by paradox: Widespread pessimism coexists with resilient spending and strong corporate performance. In this peer discussion we will unpack the structural forces that sustain consumption even as sentiment remains deeply negative. This is a must-attend session for marketers charged with driving growth in uncertain times. This conversation will be hosted by Dipanjan Chatterjee and Jen Sanning and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:What does value mean to today’s consumer? How has consumer behavior shifted in your brand and category? What is driving short-term results for your business? What is the recipe for enduring and sustainable growth for brand? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.