I&O leaders face unfamiliar choices when it comes to acquiring innovative technologies that can turn their companies into digital predators. Three hot, interrelated technologies fall under the umbrella of extended reality: virtual reality (VR), augmented reality (AR), and mixed reality (MR). When wading into these spaces, infrastructure and operations (I&O) leaders must work with both startup vendors and brand-new product lines from established vendors. In this report, we profile five breakout vendors — companies that should be on your radar as you begin developing extended-reality applications for your business.