How much effort should your organization spend on integrating data? Most firms have already spent a lot of time and money, and their data lake projects aren't reducing their efforts that much. In this second part of our big data integration breakout vendor series, two innovative vendors — Pneuron and AlphaPoint — move data integration processes directly into business processes. Enterprise architecture (EA) pros and their peers should read this report to understand how these vendors are challenging data integration as a separate discipline — and what this means for the future of your architecture.