Save or Share this Report

For CMO Professionals

Brief: Amazon Makes Digital Relationships Pay, And So Should You

October 11, 2016

Primary author headshot

Authors

Why Read This Brief

To win in the age of the customer, companies build convenient, lifestyle-enhancing digital relationships that span multiple touchpoints, channels, and transactions. Amazon is one of the most successful digital relationship companies. The company has demonstrated that consumers want deeper digital relationships and will even pay for the privilege under the right circumstances. CMOs must stop watching from the sidelines and instead learn how to join Amazon — and their customers — in this digital relationship game.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research