It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines a class of emerging data preparation tools that help automate manual tasks and let businesspeople and data practitioners work with raw and messy data directly, accelerating analytics. Enterprise architects must understand these new tools and the roles they serve, and begin investigating how to leverage this technology as part of collaboration hubs.