Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Brief: Digital Touchpoint Investments Significantly Influence US Retail Sales

Highlights From The Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)

January 26, 2016

Primary author headshot


Why Read This Brief

While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category before completing transactions in physical stores. This report, an annual update of Forrester's Web-Influenced Retail Forecast, lays out the current state of web-influenced sales in the US and the factors that will drive growth through 2020.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Table of Contents

  • Online Sales Are Big, But Web-Influenced Sales Are Even Bigger
  • What It Means

  • Web-Influenced Retail Is Poised To Grow Even More After 2020
  • Supplemental Material
  • Related Research Documents

Recommended Research