Trends Report

Brief: Facebook Messenger Bets On Bots

Brands Gain New Consumer Relationship Opportunities But On Facebook's Terms

April 15th, 2016
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Brigitte Majewski , Jessica Liu , Ian Jacobs , Melissa Parrish , Kasia Madej , Laura Glazer

Summary

Facebook announced new features and services for Facebook Messenger as well as the launch of bots on Messenger at this year's Facebook F8 developer conference. This report analyzes Facebook's long-term ambitions and explains the implications for marketers.

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