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For B2C Marketing Professionals

Brief: Stop Treating Pinterest Like A Social Network

Pinterest Is Actually A Discovery Tool

September 13, 2016


Why Read This Brief

Marketers have labeled Pinterest as a social network since its launch and used it primarily for engagement like they do other social networks. But this is the wrong approach because they can better use Pinterest as a discovery tool to help customers find their products. This report helps business-to-consumer (B2C) marketers shift their mindset about Pinterest and shows how they can use Pinterest for discovery.

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