Brief: Stop Treating Pinterest Like A Social Network
Pinterest Is Actually A Discovery Tool
September 13, 2016
Why Read This Brief
Marketers have labeled Pinterest as a social network since its launch and used it primarily for engagement like they do other social networks. But this is the wrong approach because they can better use Pinterest as a discovery tool to help customers find their products. This report helps business-to-consumer (B2C) marketers shift their mindset about Pinterest and shows how they can use Pinterest for discovery.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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