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For B2C Marketing Professionals

Brief: The Local Marketing Opportunity

Showcase Your National Brand Where It Matters Most

April 20, 2015

Why Read This Brief

Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local. This report will showcase the benefits that local digital marketing provides and explain how marketers can use search marketing to launch local digital operations and move past search into other key local interests.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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