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Brief: Digital Touchpoint Investments Significantly Influence US Retail Sales

Highlights From The Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)

January 26, 2016

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Why Read This Brief

While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category before completing transactions in physical stores. This report, an annual update of Forrester's Web-Influenced Retail Forecast, lays out the current state of web-influenced sales in the US and the factors that will drive growth through 2020.

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Table of Contents

  • Online Sales Are Big, But Web-Influenced Sales Are Even Bigger
  • What It Means

  • Web-Influenced Retail Is Poised To Grow Even More After 2020
  • Supplemental Material
  • Related Research Documents

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