Forecast Report

Brief: US Online Holiday Retail Forecast, 2015

Online Sales To Top $95 Billion During Holiday Season

November 9th, 2015
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Susan Wu , Laura Naparstek , Laura Glazer

Summary

Forrester predicts that US online holiday sales will exceed $95 billion in 2015. This represents 11% growth in holiday sales over 2014. Email marketing continues to be the most effective tool for retailers to promote sales and offers during the holidays. Consumers continue to shift spend away from stores and toward the online channel due to the convenience, selection, and value available in the eCommerce channel.

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