Save or Share this Report

For eBusiness & Channel Strategy Professionals

Brief: US Online Holiday Retail Forecast, 2015

Online Sales To Top $95 Billion During Holiday Season

November 9, 2015

Primary author headshot

Authors

Why Read This Brief

Forrester predicts that US online holiday sales will exceed $95 billion in 2015. This represents 11% growth in holiday sales over 2014. Email marketing continues to be the most effective tool for retailers to promote sales and offers during the holidays. Consumers continue to shift spend away from stores and toward the online channel due to the convenience, selection, and value available in the eCommerce channel.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research