VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1) extension of virtualization to the fully software-defined data center; 2) launch of a public cloud service; and 3) a richer end user computing suite. These strategies were aimed at helping VMware's core infrastructure and operations (I&O) professional customers and its new targets: developers, business groups, and C-level executives. The new Photon Platform, vSphere Integrated Containers, and the NSX network overlay VMware unveiled at VMworld 2015 are concrete steps toward winning new champions, but VMware isn't there yet.