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For Customer Insights Professionals

Brief: When Customers Take Control

July 20, 2015


Why Read This Brief

In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services to market. The next phase of these consumer-led market shifts will result in massive changes to privacy and consumer data collection practices. This report will examine the impacts of these changes on customer insights (CI) professionals and explain how firms can build trust to retain competitive differentiation.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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