Brief: When Customers Take Control

July 20th, 2015

Thomas Husson Vice President, Principal Analyst

Fatemeh Khatibloo

With contributors:

Srividya Sridharan , Rebecca McAdams , Peter Harrison

Summary

In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services to market. The next phase of these consumer-led market shifts will result in massive changes to privacy and consumer data collection practices. This report will examine the impacts of these changes on customer insights (CI) professionals and explain how firms can build trust to retain competitive differentiation.

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