Brief: Facebook Messenger Bets On Bots

Brands Gain New Consumer Relationship Opportunities But On Facebook's Terms
April 15th, 2016
With Contributors:
Kasia Madej
and Laura Glazer


Facebook announced new features and services for Facebook Messenger as well as the launch of bots on Messenger at this year's Facebook F8 developer conference. This report analyzes Facebook's long-term ambitions and explains the implications for marketers.

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