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For Infrastructure & Operations Professionals

Build A Business Case For Digital Signage

The Total Economic Impact™ Of Digital Signage

December 22, 2016

Authors

Why Read This Report

Digital signage is reshaping customer and employee experiences in nearly every industry and contributing to a wide array of business outcomes, from branding to promotional activity and beyond. Anecdotally, everyone agrees that digital signage can be useful, but few models exist to build a quantitative business case. This report gives infrastructure and operations (I&O) leaders and their business partners the tools to build that business case.

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Table of Contents

  • Digital Signage Scenarios Drive Business Value
  • The Total Economic Impact Methodology Helps Build A Business Case
  • Outcome: Digital Signage Yields A Positive Return On Investment
  • Recommendations

  • Use Forrester's I&O PACT To Design A Digital Signage Strategy
  • Supplemental Material
  • Related Research Documents

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