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For Infrastructure & Operations Professionals

Build A Comprehensive Business Case For Technology Purchasing

Business Case: The Employee Experience Playbook

May 5, 2017

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This is the Business Case report in The Employee Experience Playbook For 2018.

Why Read This Report

To help their businesses drive revenue growth, I&O leaders must focus investments on initiatives that help win, serve, and retain customers — not just cutting costs. This means that I&O pros are increasingly responsible for building the business case to justify and measure the holistic value of their investments. This report will help you incorporate the entire picture of benefits, costs, flexibility, and risks into your business case. It will also help you structure your thinking around intangibles, which are critical to successfully building a business case. This report is an update of a previous Forrester report. Forrester periodically reviews it to ensure continued accuracy.

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Table of Contents

  • Traditional Business Cases Are Near-Sighted
  • Incorporate Intangibles Into Your Analysis Of Total Economic Impact
  • Recommendations

  • Consider Customer And Employee Intangibles In All Business Cases
  • Supplemental Material
  • Related Research Documents

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