Skip to main content

Save or Share this Report

For Customer Experience Professionals

Build A Values Strategy Now To Create Long-Term Sustainable Growth

COVID-19 Changed The Spending Behaviors Of Australian Consumers

April 13, 2021

Primary author headshot


Why Read This Report

Australian consumers are embracing brands that align with their own personal values and beliefs. Disruptive events like bushfires and the COVID-19 pandemic have accelerated this trend; consumers have a stronger sense of community and are taking stands on environmental issues. Australian brands are taking notice and making corporate social responsibility (CSR) a top business priority in 2021. Forward-looking customer experience (CX) pros must help their companies make conscious decisions as to what extent they will bring moral, social, and political values into their business models — and how intensely they'll depict those values to consumers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research