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For CIOs

Build An Insights-Driven Business

The Executive Overview Of The Insights-Driven Business Playbook

January 12, 2018

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This report is part of "Discover" in The Insights-Driven Business Playbook.

Why Read This Brief

In today's hypercompetitive business environment, harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become an insights-driven business isn't easy. This report for executives leading data, analytics, and insights initiatives provides an overview of Forrester's framework for how to complete this journey successfully: the insights-driven business playbook.

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