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For CIOs

Build An Insights-Driven Business

The Executive Overview Of The Insights-Driven Business Playbook

December 9, 2020


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This report is part of "Discover" in The Insights-Driven Business Playbook.

Why Read This Brief

In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become insights driven isn't easy. This report for executives leading data, analytics, and insights initiatives provides an overview of Forrester's framework for how to complete this journey successfully: the insights-driven business playbook. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy, most recently to incorporate new data.

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