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For CMO Professionals

Build Brand To Create Value

Business Case: The Brand Experience Playbook

July 22, 2019

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This is the Business Case report in The Brand Experience Playbook For 2020.

Why Read This Report

Marketing leaders must invest in brand to become customer obsessed. Use our presentation template to pitch the business case for brand and help your firm win, serve, and retain customers. It includes a set of slides that lay the foundation for brand building; a list of frameworks you can use to find evidence for your brand’s ROI; and the steps for how to deliver and build a business case through purpose, process, people, and performance. Add our slides to your decks to make a case for investing in brand or to structure a business case.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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