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For CMO Professionals

Build Technology Platforms To Accelerate Growth And Agility

Intermediate Level: Technology Practices For Digital Business

February 6, 2019


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This report is part of "Act: Intermediate Level" in The Digital Business Playbook.

Why Read This Brief

Digital business leaders accelerating their digital presence need to engage customers consistently along every step of their journeys, gain agility and leverage from technology platforms, and blend business and technology teams with a product focus. This report outlines the following technologies: digital platforms to project your business into new markets and customers' lives, digital intelligence to develop a holistic understanding of customers, brand protection and monitoring tools to protect your brand and your customers, and the internet of things to build connected products and services. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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