Report

Build Analyst Relations Programs On Buyer Priorities For Analyst Interaction And Insight

Understand What Information Buyers Want From Analysts And The Interaction Types That Buyers Use To Obtain It

October 19th, 2021
Learn which buyer attributes do — and don’t — drive analyst usage, how to tune analyst relations programs to drive maximum influence by analysts over different buyer groups, and where such tuning is wasted.

Want to read the full report?

This report is available for individual purchase ($795).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.