Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Building The Integrated Retail Commerce Business Case

Business Case: The Retail eCommerce Playbook

April 25, 2019

Primary author headshot


Playbook icon

This is the Business Case report in The Retail eCommerce Playbook For 2020.

Why Read This Brief

Digital retail is an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to 2022. This report gives digital business strategy professionals a structure with which to build a solid business case across physical stores and digital resources to capture the business value of the digital investment and build support for their initiative. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research