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For eBusiness & Channel Strategy Professionals

Building The Integrated Retail Commerce Business Case

Business Case: The Retail eCommerce Playbook

April 11, 2018

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This is the Business Case report in The Retail eCommerce Playbook For 2019.

Why Read This Brief

Digital retail is now an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to 2022. This report gives digital business strategy professionals a structure with which to build a solid business case across physical stores and digital resources to capture the business value of the digital investment and build support for their initiative. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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