Charter Report

Use Forrester’s Repeatable Innovation Model To Meet Most Innovation Needs

January 1st, 2018
With contributors:
Pascal Matzke , Elitsa Kortenska , Ian McPherson


Innovation is at the top of many CEOs’ priority lists, and CIOs have a unique opportunity to lead their firms’ responses with tech-based business innovation. Pursuing innovation gets complicated, though. Innovation means lots of different things to different people, from shiny new inventions to large-scale business transformation, and innovation’s role varies greatly depending on a firm’s business model. This report provides a 360-degree view of Forrester’s framework for repeatable innovation to help tech execs choose which practices work best for specific business realities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.