Trends Report

CMO-CIO Collaboration: Resolving The Paradox

The Relationship Destined To Maximize Your Business

August 20th, 2019
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Keith Johnston , Matthew Guarini , Nick Monroe , Alex Sobchuk , Christine Turley

Summary

Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT helps to speed up innovation and delivery of perennial marketing objectives, the only way to scale these is to foster collaboration between business and technology teams — a difficult task. This report shares guidelines and practical tips on how CMOs and CIOs can collaborate on and optimize marketing and technology strategy and governance.

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