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For CMO Professionals

CMOs: Define Your Role In Digital Transformation

To Get A Seat At The Table, Command Your Customer's Experience

February 4, 2019

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Why Read This Report

Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, and CDOs have filled the gap but don't represent the voice of the customer or bring the vitality that the brand needs. Now is the time for CMOs to make sure digital transformation actually delivers a better customer experience. This report helps CMOs define their role in the digital transformation journey and shares best practices from CMOs who play a key role in shaping the brand vision and incorporating tech-enabled brand promises into corporate strategy.

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Table of Contents

  • CMOs Are Not Involved Enough In Digital Transformation
  • Start By Transforming Your Own Marketing Approach
  • Embody The Voice Of The Customer
  • Recommendations

  • Conduct Your Customers' Experience To Deliver Digital Transformation
  • Supplemental Material
  • Related Research Documents

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