Report

CMOs: Define Your Role In Digital Transformation

To Get A Seat At The Table, Command Your Customer's Experience
February 4th, 2019
With
and Rachel Birrell

Summary

Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, and CDOs have filled the gap but don't represent the voice of the customer or bring the vitality that the brand needs. Now is the time for CMOs to make sure digital t

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