Best Practice Report

CMOs: Define Your Role In Digital Transformation

To Get A Seat At The Table, Command Your Customer's Experience

February 4th, 2019
With contributors:
Keith Johnston , Alex Sobchuk , Rachel Birrell


Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, and CDOs have filled the gap but don't represent the voice of the customer or bring the vitality that the brand needs. Now is the time for CMOs to make sure digital transformation actually delivers a better customer experience. This report helps CMOs define their role in the digital transformation journey and shares best practices from CMOs who play a key role in shaping the brand vision and incorporating tech-enabled brand promises into corporate strategy.

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