Summary
Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, and CDOs have filled the gap but don't represent the voice of the customer or bring the vitality that the brand needs. Now is the time for CMOs to make sure digital transformation actually delivers a better customer experience. This report helps CMOs define their role in the digital transformation journey and shares best practices from CMOs who play a key role in shaping the brand vision and incorporating tech-enabled brand promises into corporate strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).