Skip to main content

Save or Share this Report

For Customer Experience Professionals

CX Leaders: Get Funding Or Get Fired!

How To Prove That CX Makes Money And Saves Money For Your Company

August 24, 2020


Why Read This Report

Despite their skill at improving customer experience (CX), many CX professionals struggle when it comes to proving the financial benefits of their projects and justifying their positions. The result? Underfunded departments and disappearing jobs. This report can help CX pros create a business case that will resonate with executives — even those who have previously passed on CX because they see it only as a "nice to have."

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • The Reason Some CX Programs Thrive While Others Can't Survive
  • Focus On The Only Metric That Really Matters To Execs
  • Recommendations

  • Two Ways To Level Up Your Pitch For CX Investment
  • Related Research Documents

Recommended Research