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For Customer Experience Professionals

CX Leaders: Get Funding Or Get Fired!

How To Prove That CX Makes Money And Saves Money For Your Company

August 24, 2020

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Why Read This Report

Despite their skill at improving customer experience (CX), many CX professionals struggle when it comes to proving the financial benefits of their projects and justifying their positions. The result? Underfunded departments and disappearing jobs. This report can help CX pros create a business case that will resonate with executives — even those who have previously passed on CX because they see it only as a "nice to have."

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Table of Contents

  • The Reason Some CX Programs Thrive While Others Can't Survive
  • Focus On The Only Metric That Really Matters To Execs
  • Recommendations

  • Two Ways To Level Up Your Pitch For CX Investment
  • Related Research Documents

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