Trends Report

CX Leaders: Get Funding Or Get Fired!

How To Prove That CX Makes Money And Saves Money For Your Company

August 24th, 2020

Summary

Despite their skill at improving customer experience (CX), many CX professionals struggle when it comes to proving the financial benefits of their projects and justifying their positions. The result? Underfunded departments and disappearing jobs. This report can help CX pros create a business case that will resonate with executives — even those who have previously passed on CX because they see it only as a “nice to have.”

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.