Trends Report

Capture The Global eCommerce Opportunity

Shift Your Approaches To Globalization

August 12th, 2016
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Zia Daniell Wigder , Diana Gold , Nicole Lesperance

Summary

Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a strategic look at the opportunities around the globe and balancing the size of each market with factors such as ease of entry and the competitive landscape. Their approaches have shifted substantially over the past few years and now take into account the latest technologies and solutions available to help streamline market entry. How are eCommerce organizations tackling new global markets, where are they falling short, and what can they do to maximize the opportunities abroad? This report, part of the eCommerce globalization playbook, updates "The Global eCommerce Opportunity" report published in February 2015.

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