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Digital business professionals aspire to disrupt their industries by offering differentiated customer service experiences that drive loyalty and revenue. Carbon disrupts the already disruptive 3D printing market with internet of things (IoT)-fueled experiences that underpin a predictive customer service model, helping it to enrich and maintain customer relationships. This case study unpacks Carbon's customer service practices and highlights the strategic advantages and savings in cost, time, and effort its support and sales model have generated.
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