Su Doyle

CX Exec Partner & Sr Analyst

Su serves customer experience (CX) professionals. Her coverage areas include building a business case for CX, CX-marketing synergies, and CX for customer acquisition and aftermarket operations. Su also serves as a Forrester Executive Partner, working shoulder-to-shoulder with senior-level CX executives to advance customer-obsessed transformation initiatives and drive tangible outcomes.

Getting Started With CX Collaboration Strategies
Report
October 14th, 20213 min read

This report provides a toolkit of best practices and case studies from organizations that successfully used these five collaboration strategies to accelerate their CX activities and initiatives.

The CX Collaboration Assessment Tool
Report
October 11th, 20213 min read

This assessment tool helps CX leaders select a strategy to partner with other functional teams, based on their existing competencies, working relationships, and strategic initiatives.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.