Su Doyle,

Su Doyle

Principal Analyst

Su serves customer experience (CX) professionals. Her coverage areas include B2B CX, establishing and funding a CX function, CX collaboration strategies, building a business case for CX, and CX-marketing synergies.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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March 5th, 2026 5:00 PM - 6:00 PM Peer Discussions

Better Together: How Marketing Plus CX Boost Customer Acquisition And Loyalty

Marketing and CX leaders are collaborating to win new customers, create deeper customer relationships, and bring brand promises to life. Join Forrester analyst Su Doyle, executive partner Jen Sanning, and your peers to learn how CX and marketing can partner up to improve buyer journeys, understand loyalty drivers, and deliver consistent brand experiences. Please bring your questions, learnings, and ideas to share with the group. During this peer discussion, you’ll learn: How B2B, B2C, and B2B2C organizations blend CX and marketing expertise How CX and marketing can improve value for customersHow to identify CX-marketing collaboration opportunities This peer discussion will be most relevant for marketing Leaders and CX Leaders.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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