Recent Research
Forrester’s 10 scenario-based quick start cards offer targeted strategies to overcome specific challenges, barriers, and blockages in your CX4IT journey.
Amid broader CX stagnation, success in 2025 will favor the bold CX leaders who strategically invest to achieve differentiation and drive growth.
Better CX builds resilience for B2B firms. This guide to Forrester’s B2B CX research includes examples of how B2B CX programs ensure their firms’ futures.
CX is a growth, loyalty, and resilience driver for B2B firms. Read this guide to Forrester’s B2B CX research for examples.
CX is a growth driver for B2B firms. This guide to Forrester’s B2B CX research includes examples of how B2B CX programs increase revenue growth.
Better CX keeps customers loyal. This guide to Forrester’s B2B CX research includes examples of what B2B CX programs do to earn customer loyalty.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.