Recent Research
Data from Forrester’s State Of Customer Obsession Survey, 2025 shows customer-obsessed B2B firms are better prepared than their peers for volatility.
This tool helps B2B CX leaders align their CX initiatives with key business goals by identifying and prioritizing CX-related outcome metrics.
B2C CX leaders must align their CX initiatives with key business goals. This tool helps them identify and prioritize CX-related outcome metrics.
This tool helps B2B2C CX leaders identify and prioritize CX-related and IX-related outcome metrics in their organization.
Learn about the key variables that determine where the CX function should sit within your organization.
The Stakeholder Approach Plan Template helps CX pros build a roadmap for engaging internal stakeholders.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.