Recent Research

Learn about the key variables that determine where the CX function should sit within your organization.

The Stakeholder Approach Plan Template helps CX pros build a roadmap for engaging internal stakeholders.

Internal stakeholder personas help CX pros understand the top priorities of 15 functions so that they can collaborate more effectively.

CX Value Statement Templates help CX pros create a one-sentence value statement to articulate the impact of CX for internal stakeholders.

CX Activities Ideation Templates help CX pros ideate and prioritize CX activities that support internal stakeholders.

This tool helps CX leaders select a collaboration strategy to partner with other functional teams for accelerated CX transformation.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.