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For Application Development & Delivery Professionals

Case Study: Shop Direct Masters Personalization At Scale

The Journey From A Catalog Business To A Pure-Play Online Retailer

February 23, 2018

Why Read This Report

This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic, conversion, and average order value as it evolved from a modest digital presence to become the leading UK multibrand online retailer.

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Table of Contents

  • Today's Engagement Mandates Mass Personalization
  • Situation: Shop Direct Needed To Personalize At Scale
  • Approach: Create Thumb-Stopping Moments
  • Results: Shop Direct Becomes One Of The Leading UK Online Retailers
  • Recommendations

  • Invest In AI Systems That Provide More Value To Your Customers
  • Supplemental Material
  • Related Research Documents

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