Case Study

Case Study: Shop Direct Masters Personalization At Scale

The Journey From A Catalog Business To A Pure-Play Online Retailer

February 23rd, 2018
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Brendan Witcher , Luis Deya , Andrew Reese

Summary

This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic, conversion, and average order value as it evolved from a modest digital presence to become the leading UK multibrand online retailer.

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