Case Study

Case Study: Insights Are In The Driver’s Seat At Gojek

August 19th, 2020
With contributors:
Frederic Giron , Ashutosh Sharma , Achim Granzen , Sukriti Dangi , Kara Hartig


Data-driven insights sit at the core of business success. However, data has no meaning unless it connects to real business outcomes. Originating as a ride-hailing platform in Indonesia, Gojek is the Southeast Asian super-app platform for on-demand services. The company has grown exponentially in a dynamic environment by putting insights at the heart of its strategy. Using Gojek as an example, this report describes how business technology leaders can retool their organizations across multiple dimensions to infuse their processes and culture with the data and skills necessary to build a truly insights-driven business.

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