Case Study

Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

Experimentation And Discipline Are Key To Thriving On Emerging Technologies

November 27th, 2018
Leslie Joseph, Principal Analyst
Leslie Joseph Principal Analyst
With contributors:
Ashutosh Sharma , Frederic Giron , Sucharita Kodali , Kjell Carlsson, PhD , Sukriti Dangi , Bill Nagel

Summary

Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their business. The challenge of creating truly meaningful business impact without being swept away in the undertow can be daunting. Learn how Myntra successfully experimented with, embraced, and is thriving on artificial intelligence.

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