Report

Case Study: Scotiabank Boosts Sales With Targeted Mobile Cross-Selling

The Bank Has Employed Mobile Messaging, Targeted Offers, And Prefilled Forms To Deepen Relationships With Customers
May 26th, 2015
With Contributors:
Benjamin Ensor
Rachel Roizen
and Audrey Blumstein

Summary

Mobile is the new battleground in Canadian retail banking. In 2013, digital executives at The Bank of Nova Scotia — commonly referred to as Scotiabank — looked at the state of mobile banking and recognized the opportunity to roll out targeted mobile marke

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