Report

Case Study: UK Bank Virgin Money Transformed CX And Improved Business Outcomes

Virgin Money Used A Merger As An Opportunity To Align Its Culture On Customer Experience
April 7th, 2020
With Contributors:
Brian Mukasa
and Shayna Neuburg

Summary

This report describes how Virgin Money found a way to save money, build customer-centricity, and align the organization around the North Star of customer experience (CX).

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