Case Study: UK Bank Virgin Money Transformed CX And Improved Business Outcomes

Virgin Money Used A Merger As An Opportunity To Align Its Culture On Customer Experience
April 7th, 2020
With Contributors:
Brian Mukasa
and Shayna Neuburg


This report describes how Virgin Money found a way to save money, build customer-centricity, and align the organization around the North Star of customer experience (CX).

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.