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For B2C Marketing Professionals

Chart Your Path To Social Media Maturity

Road Map: The Social Marketing Playbook

December 10, 2018

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This is the Road Map report in The Social Marketing Playbook For 2019.

Why Read This Brief

To maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify key milestones as marketers advance their approach to social media. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in new ideas.

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