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For B2C Marketing Professionals

Chart Your Path To Social Media Maturity

Road Map: The Social Marketing Playbook

December 8, 2017

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This is the Road Map report in The Social Marketing Playbook For 2018.

Why Read This Report

B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can benefit from social media's value.

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Table of Contents

  • Understand The Factors Influencing Your Social Media Maturity
  • Recommendations

  • Social Media Is Never Done
  • Supplemental Material
  • Related Research Documents

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