Trends Report

Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

February 16th, 2017
With contributors:
Keith Johnston , Rachel Birrell , Anna Berman


For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer Executive Summit. Tim Mahoney joined us on stage to describe his energizing yet challenging situation as Chevrolet's CMO and General Motors' global marketing operations leader. His remarks, summarized and contextualized here, capture perfectly the issues we see CMOs facing as they enter 2017.

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