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For B2C Marketing Professionals

Complement Your EMSS With Best-Of-Breed Point Solutions

October 11, 2018

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Why Read This Report

B2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite (EMSS) vendors provides foundational elements, while best-of-breed point solutions complement EMT core functionality. This report helps B2C marketers evaluate EMSS offerings and point solutions to address 82 functional areas across seven EMT categories. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. In this version, we have added more recent data and expanded the list of technologies.

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Table of Contents

  • SOIs And SOEs Help B2C Marketers Combat Technology Overchoice
  • Embrace Customer Obsession To Determine Technology Needs
  • Recommendations

  • Use Customer Needs To Guide Your EMT Strategy
  • Supplemental Material
  • Related Research Documents

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