Save or Share this Report

For B2C Marketing Professionals

Complement Your EMSS With Best-Of-Breed Point Solutions

Landscape: The Enterprise Marketing Technology Playbook

January 25, 2017

Primary author headshot

Authors

Why Read This Report

B2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite (EMSS) vendors provides foundational elements, while best-of-breed point solutions complement EMT core functionality. This report helps B2C marketers evaluate EMSS offerings and point solutions to address 62 functional areas across eight EMT categories.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • SOIs And SOEs Help B2C Marketers Combat Technology Overchoice
  • Embrace Customer Obsession To Determine Technology Needs
  • Recommendations

  • Use Customer Needs To Guide Your EMT Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research