Report

Consultancies Change The Game For Agencies And Marketers

Adapt By Transforming Your Agency Management Approach
January 30th, 2018
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

Global consultancies have entered the agency marketplace. Why should marketers care? Because these new entrants bring skills and a model that disrupts the marketing game for agencies and marketers alike. B2C marketers in large enterprises must anticipate

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