Report

Consumer Goods Companies Spend More On Digital Marketing

The COVID-19 Pandemic Hastens Trends That Were Already In Motion
August 6th, 2020
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by CPG marketers in the US will decline by only 3.3% in 2020 be

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