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For CMO Professionals

Create A Customer-Obsessed Brand Experience

Executive Overview: The Brand Experience Playbook

January 9, 2019

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This is the Executive Overview in The Brand Experience Playbook For 2019.

Why Read This Playbook

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of managing brand as an asset to a customer-obsessed one of creating a resonant brand experience. The brand experience playbook helps CMOs reinvent their brand-building strategies to create a connected, customer-obsessed brand experience. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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