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For Customer Experience Professionals

Create Experiences That Have The Power To Transform

Look Beyond Customer Experience Quick Fixes In Pursuit Of Higher Value

July 25, 2017

Why Read This Brief

Customer expectations are rising faster than ever. But customer experience (CX) professionals still dedicate most of their effort to trying to catch up by incrementally improving the features of their products and services. While these are important, CX pros will not win the race with transactional CX improvements alone. Instead, they should devote more of their attention to fundamental customer motivations and design experiences that can generate not just momentary satisfaction, but also long-lasting loyalty.

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