Tom Mouhsian
Principal Analyst
Tom is a principal analyst based in Singapore, serving digital business strategy and customer experience (CX) professionals across Asia Pacific. His research mainly focuses on driving measurable business growth and differentiation through customer-centric strategies. Tom is known for his deep sectoral expertise in financial services (retail banking, insurance, wealth management), aviation, telecommunications, and consulting services. As part of his role, Tom provides technical advice and training on how to design and link CX to meaningful business outcomes such as revenue growth, cost management, effective operations, sustainability, and customers' trust and loyalty.
