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For eBusiness & Channel Strategy Professionals

Create Value For Customers With Nonbank Offers

Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

December 13, 2018

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Why Read This Report

Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers, drive app use, and create benefits for all parties involved. Digital banking teams should read this report to understand how to integrate nonbank offers and rewards and market them within digital banking.

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Table of Contents

  • Generic Third-Party Offers Don't Really Add Value
  • Deliver Better Mobile Banking With Personalized Offers
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