Report

Create Value For Customers With Nonbank Offers

Digital Feature Fix: Engage Customers With Contextual And Personalized Offers
December 13th, 2018
With
Benjamin Ensor
Han Bao
and Bill Nagel

Summary

Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers,

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