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For Customer Experience Professionals

Customer Experience Trends In China, 2018

What China Reveals About The Future Of Customer Experiences

June 5, 2018

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Why Read This Report

China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors of Chinese consumers. CX professionals everywhere can use this report to understand the three key trends driving CX innovation in China: seamless experiences, memorable experiences, and trust-building experiences.

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Table of Contents

  • In 2018, Successful Firms Will Focus On Customer-Centric Innovation
  • What It Means

  • Winning Firms Use Technology To Evoke Value-Creating Emotions
  • Supplemental Material
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