Model Overview Report

Customer Impact, Business Impact, And Feasibility: The Three Ingredients Of Smart Prioritization

Use Our Prioritization Tool To Pick Projects That Cultivate Customer Obsession The Most

May 25th, 2021
With contributors:
Rick Parrish , Ted Schadler , Brian Mukasa , Harley Manning , Shayna Neuburg


Customer-obsessed firms must consider their customers when prioritizing projects. Forrester’s downloadable prioritization model includes three key categories to establish discipline when assessing potential projects: customer impact, business impact, and feasibility. This report describes how the underlying criteria in our prioritization model create a structure for making decisions that puts customers center stage without losing sight of business objectives, capabilities, and constraints.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.