Customer Impact, Business Impact, And Feasibility: The Three Ingredients Of Smart Prioritization

Use Our Prioritization Tool To Pick Projects That Cultivate Customer Obsession The Most
May 25th, 2021
With Contributors:
Brian Mukasa
and Shayna Neuburg


This report describes how the underlying criteria in our prioritization model create a structure for making decisions that puts customers center stage without losing sight of business objectives, capabilities, and constraints.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.